Hamilton Type Mueseum

THE 16TH ANNUAL
WAYZGOOSE CONFERENCE.

Overview

The Hamilton Wayzgoose is an annual event hosted by the Hamilton Wood Type Museum in Two Rivers, Wisconsin. Wayzgoose is an event for people who share a love for letterpress, printing, typography, and design. The Wayzgoose celebrates the value of handmade craft and design that advocates for everyone’s rights.

Designing under Hamilton’s identity guidelines, I explored the handmade aesthetic through allusions to letterpress. Nametags are a key networking component of the Wayzgoose event. Here is my approach to making a typographically driven identity for the 2024 Wayzgoose event.

Personality

Traditional
Inclusive
Celebratory

Assets

Logo
Brochure
Website

Typefaces

HWT brylski
HWT artz
Nexa Rust Sans
Montserrat Alternatives

Completed

Student project
Spring 2024

Roll out the posters.

The combination of typefaces and use of the digitized Hamilton Wood Type Collection, provides an inside look of how letterpress can create exciting visuals, demonstrating the experimentation that goes on in the Hamilton Type Museum.

Majorette with baton seated overlooking midway scene - Digital reproduction of wood block prints archieved in the Hamilton Wood Type Museum.

Hello my name is…

The name tag was designed to be engaging and playful while conveying necessary information. Each event is in cronological order and keynote speakers and instructional notes are noticable by color.

Names are printed on the front and back to mitigate the issue of lanyards constantly spinning.

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